Addendum to Republic Article

I posted about an article that appeared this week in the Arizona Republic and was reprinted in the Tucson Citizen the next day. Overall, the reporter did a good job getting quotes and working up 900 words to describe wikis, blogging and podcasting at the UA. The flip side, of course, is that 900 words can't do it justice.

Anyone who has taken calls from reporters has likely had the same experience I had. You sense that the reporter really doesn't understand what you are doing or what these technologies can do. You field questions that you know are designed to grab a print sound-bite, you are as cooperative as possible (after all you're representing the UA), and hope the final version is pretty accurate. Sometimes you spend two hours with a reporter and they botch the story, write something sensationalized, or their editors re-write parts for them that ends up not resembling facts.