Each week I receive a spreadsheet from Apple that details usage information for the UA's iTunes U site. If you want to take a look at the most recent information, download the spreadsheet and read the two pages I put together from the Administrator's guide explaining what the categories that Apple tracks mean.
Here's a brief look from the report received today for the week of October 21-October 28. BTW, the Apple contact for iTunes says that the date of the report, in this case October 28th, indicates the week ending October 28th.
The Summary sheet gives an overview of the past four weeks. For example,
DownloadTracks 10/28:638 10/21:451 10/14:893 10/07:1024
iTunes tracked 6,838 users that logged in during this week to our site during this week. (week ending October 21st was 6,723) iTunes U does not use cookies, so each time a user visits, it is considered a new visit. I interpret this as a count to how many times anyone went to our main page or directly to one of the individual pages within the site.
There were a total of 638 tracks downloads during this week. The Tracks spreadsheet page lists each track that was downloaded and how many times an individual track was downloaded. For Apple, tracks includes each time a track (AKA podcast episode) was downloaded either as part of a podcast subscription or singly off that track's main page. BTW, I have the impression Apple has a corporate strategy that decrements the use of the word podcast in favor of the word track. Maybe Blackboard has filed a patent for the word podcast? ;>)
I'm still pretty foggy on how browse stats are collected. According to the Admin guide, the "browse sheet lists all the iTunes U pages users viewed that week." If this week's report indicates a total of 37 browses to a dozen different pages, where did the rest of those 6,838 visitors go? If you can clear this up for me, please email me at stuartg@email.arizona.edu. Maybe it's one of those things I'm looking to closely at to make sense of?
What else? Keeping getting the word out!