ASU has had a video on YouTube for a year now titled "Creating a New American University." It's been the homepage video that plays each time you go to ASU's YouTube channel. Yesterday they uploaded a new video that seems to be kicking off a marketing campaign around the theme of ASU being the new American university.
The New American University homepage opens with a big honking Flash movie (for future visits you may want to skip the movie - there's a text link atop the video). For me, the movie has the feel of a couple of those viral YouTube videos from a couple years ago. Did you Know? and Information R/evolution. They each have a certain reading component to them, a sort of flash cards with catchy phrases that make you think -- quickly.
Within the website, check out the Video Projects. This is something other colleges and universities could be doing. That is, featuring videos of students, faculty, and researchers but speaking to current and prospective students, and definitely speaking to parents ... and maybe to Regents and legislators as well. There's a strong personalized feel to this approach and I think that in 2009 it touches visitors far more deeply than static web pages can and do.
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