Okay, not everywhere, but you're seeing more and more websites taking advantage of it. For instance, ...
I just finished reading Steve Lopez's The Soloist and took a look at the trailer on The Soloist movie website. If you are not familiar with the story, Steve Lopez is a journalist for the L.A. Times and he came upon Nathaniel Ayers, a homeless man who had studied at Julliard. The book combines a moving story of these two men and the place music played in their relationship, with a vivid depiction of life in L.A.'s Skid Row and mental illness. On the website you get the trailer, information about the movie, a selection of Flash movies about making the movie, clicks, interviews - I'm sure you'll find them on the DVD in 6 months. There are videos of Lopez and Ayers recalling how they first met and a few anecdotes. Seeing the real Nathaniel Ayers is special. Okay, back to point.
The website navigation includes sections for "GET INVOLVED" and "WHAT DOES MUSIC MEAN TO YOU?" GET INVOLVED includes: 1) TakePart, where one can "TakePart in the issues of Homelessness and Mental Illness." 2) an invitation to "submit a photo of that you think best represents L. A. to you." The L. A. Times is going to have a Soloist section at some point and will include selected photos. 3) a link to read Steve Lopez's columns on Ayers, 4) a place to express how you are affected by music that is wrapped into a contest. Another tab, "WHAT DOES MUSIC MEAN TO YOU?" opens an new window with Jamie Foxx's image as Nathaniel Ayers playing the cello and a box where you can write your personal feelings about what music means to you.
Here's another good example. Stanford has a Facebook page. But instead of populating it with brochure-style information, they engage visitors to comment, look for something new with each visit and even give stuff away. Stanford has teamed up with iTunes to give away 30 free songs for becoming a Fan of Stanford University on Facebook!" [you need to log in to Facebook to get to this page.
