The Eller College MPA program is taking great advantage of YouTube to recruit students. Eller has an exellent MBA program and is routinely highly ranked. But is Eller MBA sitting back and waiting for new students come knocking on the door? No! They continue to market the program and market it where prospective students are.
Eller MBA produced short marketing videos about the MBA program. One is an introduction and three others highlight specific programs: full-time, evening and executive. These videos were sent to the LTC as DVDs and our media services crew converted them to MPEG4 with H.264 compression for YouTube. What this also means is that Eller is leveraging its investment in producing the videos. DVDs can be mailed to prospective students, schools and advisors. They can easily be used by recruiters, converted for YouTube and embedded in webpages. BTW, by uploading them as MPEG4 videos, anyone accessing these videos with an iPhone, Touch, or Blackberry (or similar device) downloads a high quality copy.
Here are three that were uploaded to the UA's YouTube Channel today. [fourth added September 14th]
- An Introduction to the Eller College of Management MBA Program
- Eller College of Management: Full-Time MBA
- Eller College Evening MBA Program
- Eller College of Management: Executive MBA
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