October 2009 Archives

iTunes U Stats

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Here are the past two weeks iTunes U spreadsheets, less the Oct. 11th-17th private site. I was out of the country and managing email with my iPhone and wireless access. It appears i accidentally deleted that one. Webmail is darn small even when you pinch and expand.

Public site week of October 11-17, 2009

Public site week of October 18-24, 2009

Private site week of October 18-24, 2009

YouTube

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If you've heard my pitch to participate in the UA's YouTube channel, I've mentioned the staggering number of videos viewed that comScore reports from time to time for YouTube. Most recently, as reported in a New York Times article, "YouTube surpassed 10 billion views in a single month in the United States."

Apparently Chad Hurley, one of YouTube's founders, wrote a blog entry saying YouTube gets 1B views a day and the Times article pointed out how that equates to roughly 30B a month - meaning a lot of views from outside the U.S.

If you've not heard me drone about these numbers, think about how that speaks volumes to reaching prospective students, family members, and the general citizenry. If, as a comment to the article wrote, 90% of those views are of smut, that still leaves, what, 100M viewers to target.

iTunes U Stats October 4 - 10, 2009

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Last week I wrote about how having one of our UA videos included on Apple's main iTunes U page guarantees a lot of downloads. I also reviewed what the browse stats mean on the spreadsheets. Ellen Lupton's D.Y.I. video continued being featured on Apple's iTunes U main page all last week and received another 535 downloads and 7,768 previews.

Take a look at the top browses from last week. This is really interesting data. (browse means that rather than downloading by clicking GET MOVIE, users double-clicked the title and watch the video in iTunes) These stats tell us something about student and/or user behavior. There are many more previews for these lectures than downloads.

Art & Identity: The Artists Lecture Series "D.I.Y.: Design It Yourself" 7768 previews
Campus Health Service SexTalk. "SexTalk Anal Sex 567 previews
Pediatric Grand Rounds "Pathology of the Pediatric Airway" 563 previews
"College of Pharmacy Convocation part 1" 550 previews
"Pharmacy Practice 845 August 25, 2009" 503 previews
Dr. Jim Collins' VSC433 Medical and Molecular Virology "11 Virus Structure I" 441 previews
"CoM Events "Issues in Rural Health" 370 previews
Dr. Jim Collins' VSC433 Medical and Molecular Virology "Virus Receptors" 332 previews
"College of Pharmacy Convocation part 2" 324 previews
CALA GIS National Parks Service Lectures "Google Earth:Telling the Story of Your Data ..." 315 previews
College of Medicine Advances in Aging Research "Pain Management Modalities for Older Adults" 228 previews
Dr. Jim Collins' MIC205A General Microbiology "17 Recombination and Biotechnology" 212 previews
Dr. Jim Collins' VSC433 Medical and Molecular Virology "Introduction to Retroviruses" 143 previews

Download the spreadsheets for the past week. Private site | Public site

iTunes U Stats Sept. 27 - October 3, 2009

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Download the spreadsheets for the UA's iTunes U Public site and/or the Private site.

Want to understand these reports better? Follow this link to Apple's Understanding iTunes U Reports in the iTunes U Admin Guide.

One of the most downloaded videos we have in our iTunes U site is Ellen Lupton's September 2006 D.Y.I. Design It Yourself [iTunes link] in Art & Identity: The Artists Lecture Series [iTunes link]. Opening the public site spreadsheet this morning, I saw that it was downloaded 341 times over the past week. So I thought, let's look on Apple's iTunes U to see if it is one of the featured videos this week. And, sure enough, it is. If you look at the bottom of the home page, (before Apple replaces this feature) you'll see

screenshot of Apple's iTunes U homepage featuring Ellen Lupton's video

In addition, there were 3,191 previews. Apple tracks previews as "user double-clicks a track in a Course page to preview a file instead of downloading it." Being feature on Apple's main iTunes U page draws enormous attention to one of our videos. Finally, there were over 1,000 browses. I created a page to feature this video (I've done this for many others to feature them on our UA main page). When someone clicks the link on Apple's main page to Ellen Lupton's thumbnail, it goes to this page [iTunes link]. And we see from the spreadsheet that there were 1,015 times visitors went to this page. On this page, the visitors might then have previewed or downloaded the video.

At the end of last week, I uploaded the last video in Art & Identity, Tam van Tran: Lecture with the Artist [iTunes link]. This video was downloaded 205 times, which tells me that there are probably that many subscribers to the podcast series.

Who Is Tweeting @ the UA?

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This page is an archive of entries from October 2009 listed from newest to oldest.

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