If you've heard my pitch to participate in the UA's YouTube channel, I've mentioned the staggering number of videos viewed that comScore reports from time to time for YouTube. Most recently, as reported in a New York Times article, "YouTube surpassed 10 billion views in a single month in the United States."
Apparently Chad Hurley, one of YouTube's founders, wrote a blog entry saying YouTube gets 1B views a day and the Times article pointed out how that equates to roughly 30B a month - meaning a lot of views from outside the U.S.
If you've not heard me drone about these numbers, think about how that speaks volumes to reaching prospective students, family members, and the general citizenry. If, as a comment to the article wrote, 90% of those views are of smut, that still leaves, what, 100M viewers to target.
I really think schools need to get with the times and offer more information to prospects for enrollment perhaps. This is something I wish I could've seen when searching for a school, videos made by current students for prospective students about the school.